LIVING LIFE HIGH ON THE HOG
LUNAR NEW YEAR FESTIVE PRINTS
2019 is the year of the Pig 猪 (Zhū), and in Chinese culture, they are often associated with wealth and prosperity which everyone hopes to have plenty :D
We chose the idiom “ be living high on the hog “ as the theme of our illustration as it ties nicely with the overall Chinese/Lunar New Year mood.
It has the meaning of people prospering, living very well, and the rich being able to afford the best meat cuts which are from the higher parts of the pig.
For free download link, scroll to bottom of page ↓
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inspirations and concepts
With the main element being the Pig, we wanted to highlight its features, most notably its chubby face which is a symbol of fortune. Hints of gold act as accents as gold is, literally gold and we all love gold right?
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Another delicacy which brings nostalgic memories to us is the kuih kapit (love letters), and the lovely patterns in the mould will be stamped onto the batter, giving the kuih kapit its unique appearance.
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Gathering with loved ones and sharing food is always part of the celebration, so we thought of adding a hot pot of of food as one of the elements.
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the prints
Thankfully the prints turned out just as we wished it to be, although we couldn’t have the right paper weight on the pinkish paper stock ( for those who got a copy, you’ll know what we meant ).
Thanks for reading, hope you enjoyed our illustration and Happy Chinese New Year! ↓
Here’s the link for free download:
https://goo.gl/Ybt8KV
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