The Theme:
This Hari Raya Aidilfitri, we're thrilled to announce our "Happi Raya" celebration theme. After all the uncertainties of the past few years, we believe that it's important to come together and embrace the joy and happiness of this cultural and religious holiday.

The Idea:
When we think about the universal element that makes people happy during raya, the answer is clear - good ol traditional food! Be it ketupat, lemang, otak-otak, onde-onde or kuih-muih, everyone eats with a smile, and this is what makes the celebrations more worthwhile.

The Designs:
In the spirit of "Happi Raya," our special festive gift set will feature 6 of our all-time favorite Hari Raya delicacies: Ketupat, Lemang, Otak-Otak, Onde-Onde, Karipap, and Kuih-Muih. And the best part? They're not just delicious treats - they also come in the form of wearable accessories like clips and pins, so you can show off your festive spirit wherever you go!

Just like the colours of santan (coconut milk) and kelapa (coconut), we've finished our celebration cards with high-density white prints (santan) on brown kraft paper (coconut shell), which are essential ingredients in raya foods.

KETUPAT

Ketupat is a type of rice dumpling that is traditionally made by weaving rice in a pouch made of coconut leaves, and then boiling it until cooked. It is often served with rendang (a spicy meat dish) and other traditional Malay dishes.
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KARIPAP

Karipap are small, deep-fried pastries filled with spicy potato or meat filling. They are often served as a savoury snack or appetiser during festive occasions.
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OTAK-OTAK

Otak-otak is a type of fish cake made with ground fish, spices, and coconut milk, wrapped in banana leaves and grilled over charcoal. It is a popular snack or appetiser during Hari Raya.

ONDE-ONDE (LEFT)

Onde-onde are small, round balls of glutinous rice flour filled with palm sugar and coated in grated coconut. They are often eaten as a sweet treat during festive occasions.

KUIH-MUIH (CENTER)

Kuih-muih refers to a wide variety of sweet pastries and desserts that are popular in Malaysia and other Southeast Asian countries. They come in many different shapes and flavours, often made with coconut, palm sugar, and glutinous rice flour.

LEMANG (RIGHT)

Lemang is a type of glutinous rice dish that is cooked in bamboo tubes over an open flame, giving it a smoky flavor. It is often eaten with serunding (spicy meat floss) and curry dishes.
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Please celebrate this festive occassion with love, laughter, and plenty of good food!

Selamat Hari Raya Aidilfitri -

and please have a "Happi Raya"!

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Starting from the brand name, the store owner not only wants to sell clothes to customers, but also hopes to guide young women who want to try to break through their own style or become more beautiful and confident, and lead them to become a better version of themselves.

Rather than a generic logo design, we aim to create a Fairy Dust logo that aligns with the store owner's original intention and beliefs, which combines a mascot, symbolism, spirit, and mission.

Choosing a sheep as the image for Little Pixie is not only because it symbolizes auspiciousness, kindness, and harmony in Chinese culture and ancient Chinese characters, but also because its beauty, charity, friendliness, gentleness, and filial piety embody the store owner's personality. As a little fairy spreading the store owner's spirit, "Little Grain" couldn't be a more suitable image.

From another perspective, Little Pixie is the store owner's alter ego, guiding the lost lambs back on the right path as the chinese proverb says:

‘ 引導迷路中的小羔羊們重返正路 '

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The design and composition of Little Pixie (小顆粒) achieve a balance and saturation of lines. The inspiration comes from the store owner's zodiac sign, Libra. As a disseminator of the store owner's belief, we hope that Little Particle can maintain a balanced state and a gentle attitude like the store owner, treating people with harmony and creating a harmonious atmosphere on site.

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The color scheme of Little Pixie is an adorable pink-orange in the belonging to warm colours, aiming to give people a warm and friendly feeling and image. On the other hand, it is also tailored to the store owner's feminine traits and lucky jewelry (coral), with a custom-made coral orange color scheme.

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As our client is a woman who values family very much, and Fairy Dust has also became a place to gather her family members. Therefore, we have developed from the original image of Little Pixie to form the Pixie Family, hoping to present the brand that best fits the store owner's ideas.

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DESCRIPTION

While designing brand identities, we are usually commissioned to create logos and marks for our clients. We believe that it is essential to create works that could reflect our clients’ values and beliefs, at the same time being recognisable and aesthetically pleasant.

These are some of the curated logos and marks created through rounds of communication, collaboration and constant improvement. Enjoy!

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Our take on lunar new year blends Chinese Mythology and elements from various Malaysian cultures, illustrated from a Malaysian Chinese perspective. More flavour text below.

Starting off with Nian, a.k.a. Mr. Year Beast who lives under the sea or in the mountains.
The character Nian more usually means "year" or "new year”.

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Besides the illustrated Chinese characters 岁稔丰年,
we’ve also included jawi and Indian versions of Happy Lunar New Year,
representing the togetherness in Malaysia despite certain acts by people with ill intent.

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The brief was fun to work with, as the client wanted to play with the words 'IN'. Taking inspiration from interior sketches, we merge it with 'IN' and voila!

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