taking a step forward

 

/

When our friend Jia Zheng told us about starting his personal hustle, we knew that we had to collaborate on this project for sure. 

 
1 Cover.png

inspirations and concepts

 

/

Using his initial 'J' for Jia Zheng, which is what people usually know him as, we created his personal identity around it, and also his profession as a programmer.

/

 
3 Jz mockup.jpg
 

 

Solution

/

The final identity is implemented using blue as the main colour, as it symbolises intelligence and depth. We finished it off with a hint of digital textures to complement the initial J and voila!

/

 

 
2 Jz mockup.jpg

hope for the future

 

/


When we saw that Pakatan Harapan called for submission of alternate designs, we decided to give this a go.  

Despite a different logo was chosen to represent the party, we really enjoyed crafting this and thought it would be nice to share with our fellow Leaders.

/

 
1 Harapan.png

inspirations and concepts

 

/

Revolving around Hope, Democracy, Unity and Justice, which are the core values of Pakatan Harapan, we identified 3 main elements for the logo.

/

 
03 Concept.png
 

 

SOLUTION

/

The new logo reflects the beliefs of the party, and uses yellow as the main colour to represent hope, complimented by blue that symbolises peace and unity.

/

 
04 Colours.png
 

implementation

/

We further developed the identity by utilizing them across mock posters and billboards, and tested them across printed and digital media.

/

 
2 Harapan mockup.jpg
07 Billboard.png
08 Poster.png

Artsy Design for an Artsy Studio

 

/

Re-brand for the fun and whimsical PartyLab, who provides photobooths and event supplies for locals.

As the PartyLab team approached us, they wanted an identity which could highlight their creative approach, and yet having cheerful emotions which they hope to instil in their projects.

/

 
2 PartyLab.png

final solution

 

/

The new identity is the result of the studio's guiding principle: " Where Dreams Become Themes ". Watercolour splatters are used as the main image, as its translucent nature provides a dreamy effect and flows freely, embodying the studio's spirits nicely.

/

 

 
2 Party.jpg

Making Histories Rather Than Records

 

/


Rebrand project for Muszle Warrior House of Iron(ipoh), gym/physical fitness centre in Pasir Puteh, Ipoh.

Based on their motto of ' We don't break record, we make history! ' , the identity was forged using bold, sharp lines, which we reference from the gym leader's avatar.

Time to work out.

 

/

 
1 MW.png
1 MW mockup.jpg

installation

 

/

Installation of the signboard taking place. It started with the technicians fastening metal frames on the walls, followed by pinning of the signboard.

The whole process is capped off when the signboard is lifted, and fixed into the supporting frames.

/

 

Hardware Store with Heritage

 

 Our client are a 100 year old hardware store, with a rich heritage of history and experience in Ipoh.  Brief is fairly open, making this project pleasant to work on. The team focuses on modernizing its Corporate Identity, making it more relevant for modern potential clients.